UNICEF Indonesia
Improving the donor journey from donation conversion to long term engagement.
Overview
Optimizing the donor journey across conversion and engagement
UNICEF Indonesia wanted to improve its digital donor experience across the journey, from donation conversion to long term engagement. I worked on two connected challenges covering the donation experience and the post donation Donor Zone.
Problem
The donation journey created friction before completion, while the post donation experience lacked a dedicated way to keep donors connected with UNICEF
Solution
I optimized the donation journey through behavioral analysis, then designed a Donor Zone to support donation management, impact visibility, and long term engagement.
Full UX Case Study
*Recommended to view on desktop, as the case study is presented in Figma.
Full UX Case Study
*Recommended to view on desktop, as the case study is presented in Figma.
